Growing Roots™ Franchise

Being part of the Growing Roots™ family means that you’ll have access to our extensive support system and exclusive resources, our preferred vendors, and more!

Our Franchise fee includes:

Corporate Branding - The franchise fee allows the franchisee use of trade names, logos, trademarks, proprietary information and methods of doing business.

Exclusive Territory - As part of the Growing Roots franchise fee, the franchisee will be assigned an exclusive or protected territory to market and promote their business.  The initial franchise fee will include a territory defined by zip codes and a population base of up to 300,000.  Franchisees always have the option of purchasing more than one protected territory as long as the area is available.

Training - An extensive initial 5 day training at Headquarters and off-site.  Before the initial training in Long Beach, CA, you will be sent a package with pre-training materials including manuals, DVD’s and books to review in order to get you familiar with interior plantscaping.  Training will consist of  but not limited to, study materials on plant identification and proper care, hands-on lessons, nursery tours, business training and review of the expansive Operations Manual.

Experienced On-Going Support -  As a Growing Roots franchisee, you will be in business for yourself but not by yourself.  You will have access to on-going support for all of your questions and concerns via phone and e-mail.  Franchisee’s will also have the opportunity to attend franchisee meetings and training sessions in order to share ideas and thoughts that will strengthen the franchise system as a whole.  We will also set-up franchisee meetings at Industry seminars and trade shows so we can take advantage of the time to learn and grow.

Manuals - Once the franchise documents are agreed upon and signed, the new franchisee will receive a Pre-Opening Manual for their use prior to training that will assist them on starting their new business.  At the 5-day training session, they will then receive their full Operations Manual that will guide them in operating a successful Growing Roots business.

Start-up Kit - A tool kit will be provided at the initial 5-day training session.  This tool kit will include everything needed to start maintaining and servicing your first clients in your first month or so of business.  Also, included with your tools will be a set of embroidered shirts that you will use as a company uniform.  We will also provide you with a catalog from our preferred uniform vendor, with whom you can place future orders.  Proper uniforms will be discussed in training.

Website – As part of the franchise fee, you will be given a personal website for your Growing Roots business hosted by us.  The general format of the site is established for you and you will only need to modify the information to meet your demographic area.  Our web designer will assist you through this simple process.  

Products and Suppliers – As part of the Growing Roots Franchise, you will have access to all of the preferred vendors we have used over the years, including those vendors with preferred pricing.  We will also provide all catalogs available through these vendors along with color samples and color chips for containers. You will also receive a sample sales binder for use in sales calls that you can customize to suit your individual preference.

Marketing & Advertising – During the initial 5-day training we will cover marketing and advertising techniques as well as going over the marketing materials we utilize.  You will be provided with some of the select marketing materials during training and the information for preferred printing vendors.  As part of advertising, we will provide assistance in creating the proper signage for your specific vehicle with the Growing Roots logo using our preferred vendor or an approved local vendor.

Memberships – As a new franchisee, we will provide a one-year subscription to a couple of the essential industry magazines and newsletters for vital business information. During the initial 5-day training we will discuss important local business networking memberships such as local chambers of commerce etc.  As a Growing Roots franchisee, we will require membership in certain professional organizations such as Plantscape Industry Alliance (PIA) and Green Plants for Green Buildings in order to further strengthen our industry and each franchisee’s individual business.  There may be other professional industry organizations closer to a franchisee’s geographic area that may be beneficial to support and we will help determine those needs.  This will all be discussed during the training session.